We've been fooled into thinking that we need thousands and thousands of fans on Facebook, Instagram, and YouTube. The only thing we really must be building online for our business to grow is a group of people who want to buy our products and services. Then, we must work to convert a segment of them from customer to brand ambassador to leverage "word of mouth" marketing. The concept of 1K True Fans is credited to Kevin Kelly, Founding Editor of Wired Magazine. He shares that if you create a valuable experience for your true fans...especially at the beginning of your business, they will help you build your brand and buy from you consistently. This episode goes into detail on how you can create your tribe of 1,000 true fans for your business.