Toya Wilson-Smith


Prior to building my marketing agency to six figures/year in revenue, I worked in Corporate America as a pharmaceutical sales account manager for two of the largest pharmaceutical companies on the Fortune 100 list (Merck & Co. and J & J) until I got laid off…

In late 2009, I was let go from my corporate job. After working 50+ hours per week for my manager, I had lost my company car, bonuses and great benefits.

I decided that it was time for a major change. So, I started a business building mobile apps for restaurants.

Four months later, I found myself having to pivot again because I couldn’t find enough clients who wanted a mobile app for their business.

Around the same time, SCORE invited me to teach a 4-week series on Facebook for a group of 50 small business owners. 

I got my first marketing agency clients from those workshops.


Organic traffic to my blog…check

Speaking engagements…check

It seemed like all was going well. Then, I hit the feast or famine roller coaster that so many entrepreneurs experience in those first few years.

There had to be a better way to grow a business.




So, I decided to learn everything I could about social media advertising and inbound marketing to grow my business.

After attending workshops, buying courses and getting three coaches in 2013, I was able to create a marketing plan for my agency. 


The fundamentals of that plan became the foundation for my framework that I’ve taught other small business owners through workshops and one-on-one coaching sessions.

Client Testimonials

“Toya is well versed in all aspects of digital marketing, is always ahead of trends and is able to easily translate the technical aspects with great tact and consideration of her audience. She easily adapts to a given business, is a patient teacher and she is results oriented. I have worked with Toya for many years and respect her knowledge and her achievements. She is a consummate professional but also fun to work with. "   -Sara Raleigh, SCORE Mentor

“I have worked with Toya through SCORE, an ancillary resource partner with the SBA. She was impressive in her skill and professionalism.”   -Chris Dean, Raymond James

"Toya helped my husband and I understand how all of our online marketing works together with tips to improve it. She offers a great class at the New Hanover County Library to help young business improve their online presence. "    -Margie Butts, Owner of Wilmington Preschool of the Arts

Facts About Toya:

Native Hoosier from Gary, Indiana…the home of Michael Jackson

Graduate from Butler University (B.S. in finance) and Indiana Wesleyan (M.B.A. in marketing)

Spent 15 years living by the beach in Eastern, North Carolina

Lover of Chocolate and Reality TV

#DaddysGirl #BonusMom #DogMom

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Toya Wilson-Smith


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